CBO Business Foundations

CBO Business Foundations

The CBO Business Foundations Bundle includes all available courses. Enrolling in the bundle automatically enrolls you in all courses. You can see individual courses in your Dashboard.

This bundle includes all that you need

Here are all the courses that are included in your bundle.

[Bonus] Ownership Scenario

In this course, you'll meet Mary, Ralph and Terry. Three individuals who go from idea phase to a financed business. Their journey takes them through four stages leading up to developing an offer for investors.

11 Lessons
Free

[Bonus] Securing Funding

The number one reason most businesses fail, is that they don't have sufficient access to capital. They don't have enough cash, they don't have the relationships that they can leverage. In this course, we'll talk about how you prepare for investment.

7 Lessons
Free

[Bonus] Financial Projections and Capital Budgeting

This course will introduce the basics of projecting financials and capital budgeting.

4 Lessons
[Step 1] Pre Survey

This section is a required pre-survey that provide the Cannabis Business Office with important data that will be used to track the efficacy of the educational curriculum.

4 Lessons
[Step 2] Business Opportunity

In this course, we'll help you start to describe and validate your business opportunity. You'll answer questions, such as: What need is your business going to fill? What do YOU bring to the equation?
(23) 4.9 average rating

7 Lessons
[Step 3] Business Basics

In this course we'll cover the business basics, such as: types of businesses and legal structures, choosing a business name, selecting a location and we'll introduce the business plan.
(15) 4.7 average rating

4 Lessons
[Step 4] Market Analysis

In this course, we'll answer key questions: What is a “target market” and what does it mean for my business? How can I find out who my target market is? What is it that makes my customers buy from me?
(12) 4.8 average rating

4 Lessons
[Step 5] Market Strategy

Knowing about your market isn’t enough. You also need to decide who will be your customer, how you will find new customers, what you will offer and how you will keep them as your customers.
(8) 4.8 average rating

5 Lessons
[Step 6] Branding

This course will introduce the basics of branding your cannabis company. We'll cover values, mission, elements of a brand and story-telling in this one hour course.
(8) 4.9 average rating

4 Lessons
[Step 7] Integrated Marketing

This course will introduce the basics of the three pillars of integrated marketing: owned, earned and paid. We'll explore the key aspects of each pillar.
(10) 4.0 average rating

4 Lessons
[Step 8] Basic Numbers

In this course, we'll review: The difference between ‘startup’ and ‘ongoing’ expenses. How expenses vs. assets are treated for tax purposes. And the difference between profits and cash. We'll also introduce sales forecasting.
(10) 4.5 average rating

14 Lessons
[Step 9] Building a Team

You will learn about building your team, working with outside advisors, and how to hire employees.
(5) 4.4 average rating

4 Lessons
[Step 10] Plans & Pitches

In this course, we'll review what a business ‘pitch’ and a business ‘plan’ is. We'll review plan vs. actual. And finally, we'll help you figure out where to go from here.
(7) 4.7 average rating

6 Lessons
[Step 11] Getting Financed

You will use your startup costs and expenses from Basic Numbers to build a Startup Funding table. You will also learn about ways to finance a new business, and what works for what kinds of startups.
(6) 4.7 average rating

4 Lessons
[Step 12] Cash & Taxes

This course has two pieces: the first is about standard record keeping processes and, the second is specifically focused on the importance of cash flow in a healthy business.
(8) 4.6 average rating

5 Lessons
[Step 13] Fundraising & Your Pitch Deck

This course will introduce the basics of fundraising for your cannabis company, focusing on the pitch deck. We'll cover: why you might choose to fundraise, pitch deck fundamentals and selecting the right partner in this one hour course.
(7) 4.7 average rating

6 Lessons
[Step 14] The Web

Whether you do business in your own town or across the state, the Internet has become an important tool to market your business. A website can be as simple as contact information about your business, its location, phone number and email address.
(4) 4.8 average rating

4 Lessons
[Step 15] Developing your Website

This course will cover concepts on how to build your website.
(7) 4.1 average rating

5 Lessons
[Step 16] Public Relations

This course will introduce the basics of public relations and to leverage public relations to benefit your company.
(8) 4.6 average rating

4 Lessons
[Step 17] Coursework Completion

This section is a required post-survey that provide the Cannabis Business Office with important data that will be used to track the efficacy of the educational curriculum.

3 Lessons

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